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Hoshizora Mirai is a 14 year old girl who appears shy, but is actually social and kind. Her alter ego is Cure Smile.
Hino Akari is a 14 year old girl who likes to visit cafes around the town and is said to enjoy every food. Her alter ego is Cure Flame.
Kise Kira is a 14 year old who is not shy, but is quite introverted. She can make friends, but decides she can later. Her alter ego is Cure Lightning.
Midorikawa Yuuki is a 14 year old who loves playing every kind of sport, and wishes to help those who are hurt. Her alter ego is Cure Wind.
Aoki Grace is a 14 year old who likes to stay peaceful and even draws and practices acting in spare time. Her alter ego is Cure Lovely.
- Happy Ending Pretty Cure! is the second series by Cure Believe that is inspired by a canon series.